Home > News > Ntl:Telewest helps Airmiles change contact centre phone numbers

Ntl:Telewest helps Airmiles change contact centre phone numbers

Published:11-December-2008

How could the travel reward scheme achieve cost effectiveness?


Travel rewards scheme, Airmiles, has changed its customer contact centre inbound calls phone numbers from the national rate 0870 series to the lower rate 0844, on ntl:Telewest Business network.

Ntl:Telewest will also provide the ongoing phone services at Airmiles’ customer contact centre in Birchwood, Cheshire. 

With 20 years in the travel rewards market, Airmiles enables its customers to collect points with the purchase of petrol, groceries, utilities, home improvement articles, flowers, and Airmiles shopping through 125 online and high street partners.

Airmiles has partnership with Lloyds TSB, Tesco, Shell and Southern Electric and with online retailers including Currys, Comet, johnlewis.com, ebay.co.uk, Apple, Waterstone’s and Carphone Warehouse.

The collected Airmiles points can be used for free flights, cruises and hotels.

The Cheshire call centre is claimed to provide first point of contact to 1.6 million collectors in the UK. Airmiles did not want its customer service to be disrupted during the transition of phone numbers from 0870 to 0844. According to the two companies, this criteria was met by ntl:Telewest.

Gavin Woolnough, IT operations manager for Airmiles, said: “The ntl:Telewest Business team has been central to our effective transition to the new 0844 numbers. ntl:Telewest Business offered an account management structure and ongoing service agreement that were significantly better than anything else in the market. This has helped us to introduce the new numbers without a hitch and in doing so strike the all-important balance between customer service and cost efficiencies.”

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Why would Air Miles have been persuade to move to ripoff 0844 numbers by their telecoms supplier when the future of 0870 numbers is still unclear. They might have been able to continue ripping off callers on 0870 just as well without all the cost involved in moving to 0844. 0844 numbers are no better for most callers as they cost more than 0870 numbers in the evening and at the weekend. Surely if Air Miles had wanted to encourage callers to get in touch they should have adopted one of the new 03 prefixed number ranges issued by Ofcom where calls to these numbers are part of landline and mobile phone bundled call packages and not covert revenue share numbers for the call centre operator and providing telco as both 0870 and 0844 number ranges are. For more information on this subject visit www.saynoto0870.com
NGMs Ghost - 06:01:14 12/12/2008

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